Information for brand & advertisers

Podcast listeners actively pull their favourite programming
towards them on a regular basis—the audience won’t just
hear your message, they’ll actually listen to it!

And it’s this factor that makes podcasts so effective…

The current scale of the podcast /
digital audio market place (MIDAS Research 2011)

  • 8.5 million UK adults (16.5% of the adult 15+ population) report they have downloaded a podcast
  • Almost half of podcast users (47%) claim to listen to podcasts at least once a week
  • 30% say that they now listen to radio programmes to which they did not listen previously
  • The typical podcast user subscribes to just under five podcasts, and spent just under an hour in the last week listening to them
  • 73% of podcast users listen to podcasts at home, and 49% listen in the car or on public transport.

Ways to integrate key messages into
podcasts / digital audio

  • Spot ads (solus at the start and half way through a podcast)
  • Live read adverts
  • Text / email promotions / competitions
  • Integrated promotions — delivered with live presenter reads and, providing that the prize is good enough, run over multiple weeks / episodes
  • Sponsorship of podcasts
  • Podcast creation

Brands and agencies we are talking to

Join the heard

Want to find out more? That's easy, simply fill out the form below, email us here, or call us on +44 (0)20 7704 2334 to have a chat.

Producers / publishers we work with…

The Economist

Setting the agenda internationally a collection of podcasts spanning culture, business and politics.

The Naked Scientists

A media-savvy group of physicians and researchers from Cambridge University who use radio, live lectures, and the Internet to strip science down to its bare essentials, and promote it to the general public. Each week, listeners of all ages and backgrounds tune in to hear creator Dr. Chris Smith, together with his entertaining sidekicks, interview renowned scientists and researchers from all over the world and take science questions on any subject live from the listening public.

Join The Dots

is a cutting edge record label, blog, radio show and DJ/production collective based in London. Made up of three full time members, we aim to represent all that's up and coming in the world of cool, electronic dance music. The two hour long radio show is a recognised voice of the scene and airs in over 53 countries world wide with a strong presence in the US, UK, Germany, Australia and Japan and a unique listenership count of over 300,000. Hosted by Helen S, a former BBC Radio 1 producer and now radio station Editor and DJ, it showcases a mix from a legend in the DJ world every month and acts as an excellent barometer of what's hot in dance music.

Football Podcasts

A collection of incredible football podcasts featuring talent in the likes of Dermot O Leary, Alan Davies along side the team from The Football Ramble.

Pick Of The Pods

Hosted by Tom Robinson Pick of the Pods is a brand new Podcast sifting through the world of iTunes and beyond to bring you the best in the podcasting world of audio and video and a reminder of some old treats past.

HomoLab

The home of culture and current affairs for gay men and women, friends and fans!

FLAPS

Flaps is Top Gear for pilots.

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